Last Updated: 21 May 2026
Effective Date: 21 May 2026
1. Who We Are
Alphvi Pte Ltd (T/A Alpha Vitality)
UEN: 202337161K
1557 Keppel Road, #01-01, Singapore 089066
Email: conierge@alphavitality.co | Phone: +65 8095 1456
Data Protection Officer:
Email: dpo@alphavitality.co
This Privacy Policy explains how we collect, use, and protect your personal data in accordance with Singapore's Personal Data Protection Act 2012 (PDP)
2. What Data We Collect
Personal Information
- Name
- Email address
- Phone number
- Date of birth
Health Information (with your consent)
- Medical history and current conditions
- Medications and allergies
- InBody body composition scan results
- Treatment records and session notes
Financial Information
- Payment details (processed securely - we don't store full card numbers)
- Purchase history
- Credits and membership details
Usage Information
- Booking and attendance records
- Customer portal activity
- Website usage (IP address, device type)
- Communications with us
3. How We Use Your Data
To Provide Our Services
- Process bookings and manage your account
- Deliver personalized recovery and wellness services
- Track your credits and memberships
- Process payments and issue receipts
- Maintain treatment records for continuity of care
To Communicate With You
- Send booking confirmations and reminders
- Notify you about credit expiry or membership renewals
- Provide customer support
- Request feedback after sessions
For Marketing (with your consent)
- Send promotional emails about offers and new services
- Share health and wellness content
- Invite you to events and workshops
You can unsubscribe anytime.
To Improve Our Business
- Analyze service usage to enhance customer experience
- Monitor website performance
- Ensure security and prevent fraud
For Legal Compliance
- Maintain records as required by Singapore law
- Respond to lawful government requests
- Protect our legal rights
4. How We Protect Your Data
Security Measure
- Encryption of data in transit and at rest
- Secure cloud storage
- Access controls (only authorized staff can access your data)
- Regular security audits and backups
- Two-factor authentication for portal access
Medical Data Protection
- Stored separately with encryption
- Accessible only to medical staff
- Access logging for compliance
5. Who We Share Your Data With
We do not sell your data. We only share it when necessary:
Trusted Service Providers: We work with third-party companies that help us operate our business (payment processing, cloud storage, messaging, CRM systems). These providers are contractually obligated to protect your data.
When Required by Law
- Healthcare providers (with your consent or in emergencies)
- Insurance companies (if you're making a claim)
- Government authorities (when legally required)
- Professional advisors (legal, financial, audit)
All third parties must protect your data and use it only for specified purposes.
6. Data Transfers
Some of our service providers may be located outside Singapore. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information.
7. How Long We Keep Your Data
|
Data Type
|
Retention Period
|
|
Active customer data
|
While you’re a customer + 3 years
|
|
Medical records
|
6 years (legal requirement)
|
|
Financial records
|
7 years (tax law)
|
|
Marketing consent logs
|
3 years after consent withdrawn
|
After these periods, we securely delete or anonymize your data.
8. Your Rights Under PDPA
You have the right to:
Access Your Data
Request a copy of all personal data we hold about you.
Correct Your Data
Update inaccurate or incomplete information via the customer portal or by contacting us.
Withdraw Consent
Withdraw consent for marketing, medical data processing, or other uses at any time.
Request Deletion
Request deletion of your data (subject to legal retention requirements).
Data Portability
Receive your data in a portable format.
Lodge a Complaint
File a complaint with the Personal Data Protection Commission (PDPC) if you believe we've mishandled your data.
To Exercise Your Rights
Email: conierge@alphavitality.co
Subject: "PDPA Rights Request - [Your Name]"
We'll respond within 30 days.
9. Changes to This Policy
We may update this Privacy Policy periodically. We'll notify you of material changes via email or a notice on our website. Continued use of our services after changes indicates acceptance.
10. Contact Us
For Privacy Questions
Email: conierge@alphavitality.co
Phone: +65 8095 1456
Mail: Alphvi Pte Ltd, 1557 Keppel Road, #01-01, Singapore 089066
Data Protection Officer: dpo@alphavitality.com
To File a Complaint
Personal Data Protection Commission (PDPC)
Website: www.pdpc.gov.sg
11. Consent
By using our services, you consent to the collection, use, and disclosure of your personal data as described in this Privacy Policy.
For health information: Separate explicit consent is required via our Health Declaration Form.
You can withdraw consent at any time by contacting privacy@alphavitality.com
Acknowledgment
By using our website, booking services, or creating an account, you acknowledge that:
- ✓ You have read and understood this Privacy Policy
- ✓ You consent to our data practices as described
- ✓ You understand your rights under the PDPA
Thank you for trusting AlphaVitality with your personal data.
This Privacy Policy is governed by the laws of Singapore.
